March 8 - 14: Seven is Seven

 Hello ARMY!

Seven. It is a very significant number for BTS and ARMY. This week big groups like Spotify, Netflix, and Google gamify our wait for Arirang, the SWIM single sells out (CD and cassette versions), a created-by-humans Arirang animation is released, and the men serve strong looks on the long-awaited cover art!

-Pre-Save Arirang on Spotify! We are so close to the most pre-saved album at 4.5 Million presaves, and counting.
-Get ready for the BTS Live on March 21st! See Netflix's social media posts for details.




Without further ado, the week of March 8th-14th:

Saturday, March 8th:
-Suga's birthday live and post. He has three cakes in front of him. He says he is looking forward to Arirang's release, that they are busy with preparing for two concerts, that he keeps loosing weight (but still healthy), and that we should have high expectations for the new album. There is a note from the bakery on one of the cakes that brings up a question of if it is from a dear friend but it is a letter the company sends with it's cakes usually.
-ARMY celebrated by creating a display and a coffee truck near the HYBE building.
-JHope post a picture on his Instagram story on his way to and at dance practice
-RM posts a picture of Yoongi on his Instagram story and a quote from Honore de Balzac's novel "Father Goriot" in a separate post, "Listen here, student, virtue cannot be broken into pieces. Either you have it or you don't."
-JHope shares a video of the staff celebrating Suga's birthday in the dance practice room. A blurry figure of all 5 other members can be seen celebrating, too!


Monday, March 9th: 
-BTS announces ARIRANG merch (Hoodie, embroidered cap, fan, hair pin, table and more) 
​-Google starts a quiz game if you search "BTS" and click the ship in a bottle that appears in the bottom right corner. The last questions will be added by the time most of you will be reading this (March 16th).
-The merch dropped and the structure reminds people of the King Seongdeok bell (Emille Bell) which is Korea's National Treasure no. 29 (which "No. 29" is the title of one of Arirang's tracks, the only one without credits revealed). This bell was last played in September 2025 and weighs 18.9 tons.
Tuesday, March 10th:
-V posts a short video to his Instagram story of all 7 chatting and everyone hugging while SUGA looks on happily.
Wednesday, March 11th: 
-Jimin posts images on Instagram including many impressive selfies on a variety of reflective surfaces.-RM posts images on Instagram including an image of a flowering quince bush with small, pink flowers blooming.
-RM posts on his Instagram story about a dream that translates to,"I'm trying to fly with flimsy metal wings sometimes it works, sometimes it doesn't and I keep getting frustrated but it's a dream that I will soon cross the ocean."
-The Overseas Korean Cultural Heritage Foundation announced on the 11th that it has published 24 Korean paintings housed in major museums and art galleries overseas thanks to a donation by RM in a book called, "IT'S____Here".
-BTS x Neflix ads displayed in Seongsu-dong, Korea
-BTS appears in a short video ad by Netflix.
Thursday, March 12th: 
-Seven days until ARIRANG!!
-BTSx Spotify SWIMSIDE announced. It's a Korean cruise at the end of March in celebration of Arirang.-Jin appears in Marie Clarie magazine
-V is #21 on Share of Voice list for Paris fashion week 2026 without being in attendance
-Jimin changes his profile picture on Weverse to himself (previously it has been Jin mostly)
-Spotify announces a Decoding Arirang game where users can find phonograph fragments around the app starting in the "This is BTS" playlist. Each fragment contains a short message to ARMY from each member. At the time this post is published, Jungkook's is the only one not yet released. It has been revealed that SWIM has powerful drums, lo-fi synths, and a warm electric guitar, all according to Yoongi.
-A Swim single cassette is announced for presale on Weverse. It sells out in 6 minutes.
-Jungkook unfollows 200+ users on Tiktok and V creates an account.
-A short animated video is released promoting the Live performance of the new album Arirang. Credits are given to many artists who created the video. Thank God it isn't AI! Side note: The first Arirang festival was held at Gwanghwamun square in 2013.
-The album cover is released at last! The men are in suits and looking very handsome. This will be the first album that has their faces on it. Covers for the other editions of the album and the vinyls are also released.
-Hints appear in the Proof lyrics on Apple Music creating a hidden message.
Friday, March 13th:
-JHope posts images of the members preparing for their performance and of himself (and some others) in the dance practice room.
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-On iPhones and Spotify premium, you can play the snake game with BTS albums by clicking the three dots on "This is BTS" playlist and selecting "Eat this playlist").
-Today was White day in Korea and in Seongsu Netflix X BTS was advertised with posters, stickers, and candy for ARMY.
Saturday, March 14th:
-Maple Story (a popular Korean game) announces they will be working with Jin starting on March 23rd implementing some of his ideas for in-game items and fun behind-the-scenes episodes for their 23rd anniversary.
-A flash dance mob appears in TimesSquare, NY, USA. Behind them an advertisement for the Live happens to appear.
-Arden Cho and ReiAmi from Kpop Demon Hunters create a short video wishing BTS a great live event and saying, "There wouldn't be a Kpop Demon Hunters if [BTS] hadn't paved the way."
That's all for this week! Hard to believe I will be listening to Arirang while writing next week's post!! WOW!
How do you plan to celebrate the album release?

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